E-commerce Business Valuation Calculator

Whether you run an Amazon FBA brand or a standalone Shopify store, find out exactly what aggregators and buyers are willing to pay for your EBITDA.

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Valuation

What industry is the business in?

Valuation multiples vary wildly by sector. We track 2026 M&A benchmark data.

M&A Outlook for E-commerce

Industry Insight: E-commerce

The e-commerce acquisition market is highly nuanced in 2026. Buyers strongly prefer brands with proprietary products (not dropshipping) and a high percentage of returning customers. A heavily owner-dependent e-commerce brand that relies on the founder for daily ad-buying will see a significant reduction in its multiple.

Owner Dependency Kills Deals

Across all industries, including e-commerce, if the business cannot run without the owner present, it is considered highly risky. Private equity firms and corporate buyers will drastically reduce their offers (or walk away entirely) if you hold all the client relationships and operational knowledge.

Asset Sale vs. Stock Sale

When structuring a deal, buyers heavily prefer Asset Sales because they avoid the unknown legal liabilities of the past company and get to step-up the tax basis of the assets for depreciation. Sellers usually prefer Stock Sales because the proceeds are taxed at the much lower long-term capital gains rate. Prepare to negotiate this critical point during your transaction.